The Tech Review of Infusionsoft

Infusionsoft is a sales and marketing software which integrates and offers three fundamental functionalities: CRM (Customer relationship management), marketing automation and e-commerce capabilities. This blog takes a look at infusionsoft and weighs its strengths and weaknesses.

Infusionsoft is a sales and marketing software. It has also been dubbed the must-have “knowledge management: software. The bottom line and the ultimate goal of a CRM system (customer relationship management is to automate and create a seamless symbiotic relationship with other departments within an organization. It is a repository of information and an excellent tool to track the progress of business and track marketing and strategies’ performances and help convert those into credible leads.


How to start

This is not a free platform or a platform with an open trial. This speaks volumes about the trust developers michave on the product. To get Infusionsoft, you will need to register on the product’s site.

The developers are that people will have questions to ask but more importantly, they are interested in teaching users the correct way to use the platform. The following are the advantages:


Customer relationship management is what this platform is about. Various platforms provide CRM the cornerstone of any successful marketing campaign. Many different platforms claim to provide CRM, but most of them are static libraries, a place to store information. Infusionsoft collates information and creates a dynamic way for clients taking into account unique interests. Contacts


The main dashboard is attractive and straightforward. The panel shows you what Infusionsoft does behind the scenes to grow sales and streamline operations. You can see appointments, sales reports outstanding collections and news.

The platform has a customizable navigation feature which is easy to play around with. Unfortunately, the product has no built-in social media integration. The dashboard allows you to see appointments, sales reports and much more. You get information on operations and streamline information required to optimize marketing and sales programs.

The platform also has a builder campaign feature which creates and automates campaigns. Working on the campaign can help monitor the life and success of a campaign in. It also gives users the ability to create automated campaigns/set autoresponders.


  • Poor Reporting
  • No split test functionality
  • Inadequate analytics
  • It is costly

Great software

software diskThe Infusionsoft is highly functional and comprehensive software that can help small businesses grow their revenue exponentially.

To get the most of it, users will need to undergo some training. It is an excellent software that can integrate and enhance the productivity of any business.

seo 2

Grow your business through SEO

Advertising is probably the most important aspect of running a business regardless of the size of the company or enterprise that you are managing. Through marketing, you will be able to gain customers.

However, promoting your products and services is not as easy as it may sound. You have to keep in mind that there are thousands of other entrepreneurs out there that are in the same business as yours. For this reason, you have to utilize an effective marketing strategy such as Search Engine Optimization. With this particular marketing technique, you can definitely grow your business.

Search Engine Optimization

graphic barsA lot of business owners who are aiming to advertise their businesses effectively have benefited from Search Engine Optimization. In fact, SEO is considered as the most effective marketing strategy. How does it work? This particular advertising technique is being used to increase the traffic to your company’s website. Its primary goal is to get you to the top ranking positions in the search engine result pages.

Those websites that are on the first page are the ones who are frequently visited by customers who are looking up various products and services. Once you get to the top position, there is no doubt that you will be able to achieve more customers. But then, attaining the top position is not an easy task as you have many competitors. This is when Search Engine Optimization comes to the rescue.

How can SEO help you grow your business?

Like what was mentioned earlier, Search Engine Optimization helps in increasing the traffic to your site. As the number of visitors to your website increases, and so are your chances of gaining more potential customers. Keep in mind that those visitors are people who are actively looking for the products and services that they need. This means that they are ready to purchase something. So, once they see the content of your website, there is a big possibility that they will turn into customers.

Additionally, SEO helps in making your website easy to navigate. This is another way of getting more customers. If the active users find it easy to browse your site, it will be faster for them to find the information that they are searching for.

Converts visitors to customers

seoWith all the benefits that you can gain from utilizing Search Engine Optimization, it will allow you to be able to convert visitors to your site to customers. And most likely these potential customers will become loyal customers later on. This would then help you grow and expand your business.