Infusionsoft is a sales and marketing software which integrates and offers three fundamental functionalities: CRM (Customer relationship management), marketing automation and e-commerce capabilities. This blog takes a look at infusionsoft and weighs its strengths and weaknesses.
Infusionsoft is a sales and marketing software. It has also been dubbed the must-have “knowledge management: software. The bottom line and the ultimate goal of a CRM system (customer relationship management is to automate and create a seamless symbiotic relationship with other departments within an organization. It is a repository of information and an excellent tool to track the progress of business and track marketing and strategies’ performances and help convert those into credible leads.
How to start
This is not a free platform or a platform with an open trial. This speaks volumes about the trust developers have on the product. To get Infusionsoft, you will need to register on the product’s site.
The developers are that people will have questions to ask but more importantly, they are interested in teaching users the correct way to use the platform. The following are the advantages:
Customer relationship management is what this platform is about. Various platforms provide CRM the cornerstone of any successful marketing campaign. Many different platforms claim to provide CRM, but most of them are static libraries, a place to store information. Infusionsoft collates information and creates a dynamic way for clients taking into account unique interests. Contacts
The main dashboard is attractive and straightforward. The panel shows you what Infusionsoft does behind the scenes to grow sales and streamline operations. You can see appointments, sales reports outstanding collections and news.
The platform has a customizable navigation feature which is easy to play around with. Unfortunately, the product has no built-in social media integration. The dashboard allows you to see appointments, sales reports and much more. You get information on operations and streamline information required to optimize marketing and sales programs.
The platform also has a builder campaign feature which creates and automates campaigns. Working on the campaign can help monitor the life and success of a campaign in. It also gives users the ability to create automated campaigns/set autoresponders.
- Poor Reporting
- No split test functionality
- Inadequate analytics
- It is costly
The Infusionsoft is highly functional and comprehensive software that can help small businesses grow their revenue exponentially.
To get the most of it, users will need to undergo some training. It is an excellent software that can integrate and enhance the productivity of any business.